Nursery Today magazine

Kind + Jugend 2014 gains momentum

• All segments of the fair are more or less fully booked
• The registration deadline for the Innovation Award 2014 is 10 July 2014

The preparations for the Kind + Jugend 2014 (11 to 14 September) are in full swing: With over 800 registered exhibitors, almost all exhibition segments of the world's most important trade fair for baby and toddler outfitting are more or less fully booked three and a half months before the fair even starts.

Following tradition, the award ceremony of the Kind + Jugend Innovation Award at 10:00 a.m. on 11 September, will kick off the fair. The entry deadline for this year's competition is 10 July 2014. 

Over 90 percent of the 100,000 square metres of exhibition space in Halls 10 and 11 is already booked. Almost all of the industry's key players from the children's furniture, safety chairs, textile outfittings, prams, toiletries and toys sectors are on board in Cologne again, including among others Alvi, Artsana-Chicco, Bieco, Britax Römer, Cybex, Dorel, Emmaljunga, ergobaby, Fehn, Gautier, Geuther, Haba, Hartan, Hauck, Herlag-Kettler, Joolz, Käthe Kruse, Mamas & Papas, Mattel-fisher price, Micuna, Mutsy, Odenwälder, Osann, Paidi, Peg Perego, Pinolino, Recaro, Roba, Ros1, Schardt, Takata, Wickelkinder or Zöllner.

First-time exhibitors, who have confirmed their participation this year, include among others Birkenstock (Vettelschoß, Germany), Dodie (Levallois, France) and Goodbaby (Hong Kong, China). Leander (Silkeborg, Denmark), Sebra (Esbjerg, Denmark), Silver Cross (Skipton, Great Britain), 7 a.m. enfant (New York, USA), Tolo Toys (Bemmel, the Netherlands) and Vikingtoys (Torss, Sweden) are returning to the fair as exhibitors this year after a time-out.

The Baby Product Association (BPA) will be represented by 80 exhibitors at a spacious country pavilion spanning approx. 1,000 square metres. 35 members of the association of Spanish manufacturers of children's products, ASEPRI, will also be exhibiting. There will also be further country participations from France, Portugal, USA, Hong Kong, Taiwan and China this year. For the first time ever, South Korea will also be exhibiting at a joint stand.

Award ceremony of the Kind + Jugend Innovation Award 2014 The baby and toddler outfitting sector is traditionally well-known for its innovative power. Each year the participating companies present exciting new products or further developments. The Kind + Jugend has been doing justice to this development for the past ten years by conferring the Kind + Jugend Innovation Award. The Innovation Award seal is in the meantime considered to be an important marketing tool for the companies.

Does the product promote the development of my child? Which materials are used? Does the technology make everyday life with children easier? Does the product suit my lifestyle? Safety, functionality and design are the most important purchasing decision criteria in the baby and toddler outfitting business. Based on these criteria, the renowned and international jury comprising of representatives from the trade, TÜV (technical authorities) and media assesses all of the entries submitted by the participating companies in the following eight categories:
• World of Moving Baby
• World of Travelling Baby
• World of Moving Baby & Travelling Baby Accessories
• World of Baby Safety at Home
• World of Baby Toys
• World of Baby Textiles
• World of Baby Care
• World of Baby Furniture

The winning products in each category are distinguished with the coveted Kind + Jugend Innovation Award seal. All products that make it through to the final round are decorated with the nominee's logo. The best products per category will additionally be presented in the Innovation Area of the Kind + Jugend in Hall 10.1 throughout the duration of the fair.

Registered exhibitors of the Kind + Jugend 2014 can submit their entries for this year's Award up until 10 July 2014. All presented product novelties or further developments are not allowed to have been on the market for longer than one year (from September 2013 onwards). Products already exhibited at the Kind + Jugend, are not allowed to be presented again. The submitted products have to stand out in terms of their form, appearance, design, material characteristics, operation and/or technology compared to conventional products found on the market. It is possible to submit several products in one or more categories. The submission of the first product costs 100 Euros, each further product costs 300 Euros.

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