Nursery Today magazine

Kind + Jugend 2015 almost fully booked

The trade fair Kind + Jugend 2015 is the international number one when it comes down to the baby and children's outfitting sector: Three months before this year's event (10-13 September 2015), the exhibition halls 10 and 11 of Koelnmesse are nearly fully booked.

All of the important industry players are represented in Cologne and they will present their new products and further developments from the children's furniture, safety seats, textile equipment, prams, hygiene items and toys sectors to the trade visitors on exhibition space spanning over 100,000 square metres. Numerous country's participation will grant insights into the global markets. In addition to the presentation of the top high-quality products of the industry, Kind + Jugend also offers a unique information programme, which promises the international trade visitors significant added value. For example, three awards will be conferred at Kind + Jugend, which will cause a stir throughout the industry: the Innovation Award, the Kids Design Award and the Consumer Award.

Big names such as Alvi, Artsana-Chicco, Britax Römer, Cybex, Dorel, Goodbaby, Haba, Hape, Hartan, Hauck, Joolz, Mattel fisher-price, Noukies, Osann, Paidi, Peg Perego, Pinolino, Recaro, Sterntaler, Zapf Creation or Zöllner as well as promising young companies will be represented in Cologne. For example, the trade fair section entitled 'Young Innovative Companies' that is supported by the Federal Ministry for Economic Affairs and Energy (BMWi), also enables start-up companies to present their products at favourably-priced trade fair conditions. In the country pavilions, several companies from the respective country will exhibit their products. This year there will be ten country participations, namely from China, France, Great Britain, Hong Kong, Portugal, Spain, South Korea, Taiwan, the USA and for the first time from Latvia.

The award ceremonies at Kind + Jugend The event and information programme of Kind + Jugend is a further reason for visitors from all over the world to come to Cologne: The famous Kind + Jugend Innovation Award has been an important marketing tool and sales argument for the respective award winners for many years. In a total of eight categories, an international jury comprising of industry experts and trade journalists selects the best products of the year, which excel through their novel idea, special functionality or exceptional design. Around 200 companies from all over the world strive to win the coveted trophies every year. The deadline for the Kind + Jugend Innovation Award 2015 is 16 July 2015.

The most promising design prototype of the year in the baby's and children's items and furniture sector is distinguished with the Kids Design Award. Young designers from all over the world are invited to enter. In addition to being distinguished by an expert jury, the award participants also have the chance to win an industry sponsorship. After the trade fair, the designers and product sponsors jointly develop the design through to its market launch - including the sales concept. Last year's winner – Jannis Ellenberger (Bremen) – will present her modular furniture concept to the public for the first time at Kind + Jugend 2015. The entry deadline for the Kids Design Award 2015 is 22 June 2015.

The Consumer Award celebrated its premiere last year. Kind + Jugend's idea behind the new award is to also place the focus on the views of the parents as the core target group of the manufacturers and specialised dealers. In cooperation with important international public media, the readers or parents in the respective country are invited to take part in a voting procedure to select the best products of the year. The respective award-winning products will presented to the trade public at Kind + Jugend. The Consumer Award is a good barometer for manufacturers, buyers and specialised dealers, who are planning to enter the market in a new country or who want to expand their own line-up with highlights and top sellers from all over the globe. Alongside Germany, Consumer Awards will also be presented in the markets of Austria, Poland, Turkey, Russia and Holland.

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