Nursery Today magazine

Konfidence creates new line for John Lewis

Konfidence, Europe's leading manufacturer of award-winning premium protective swimwear for babies and children, has created a new range of exclusive designs for John Lewis department stores.

Over the last couple of years Konfidence has had great success selling its top-of-the-range baby swimming range on the high street retailer's website.

For 2015, this success has resulted in John Lewis commissioning the British company to design exclusive designs for its best-selling BabywarmaR baby wetsuit and reusable AquaNappy.

The cheerful fish and starfish-inspired designs are now available from John Lewis shops and online. They sit alongside the current Konfidence colour co-ordinated range of baby swimming and learn to swim products, which includes the Konfidence Floatsuit.

Dan Allen, Sales Director at Konfidence, said that they have been overwhelmed by the positive reaction of John Lewis customers to its range of baby swimming products.

He added: "We understand that John Lewis's customers expect the best quality at the right price, so we were thrilled to be asked to provide exclusive new designs this year. We hope their customers will love the new fish and starfish patterns as much as we do."

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