Nursery Today magazine

Bouncy Kooltrade infant seat arrival hits UK

Bouncer with unique vibration modes marks third offering in 4moms’ infant seat line.

Kooltrade, the UK nursery brand distributor, announces the arrival of the new 4moms bounceRoo, the only bouncer with unique vibration modes and intensity settings to help calm and soothe babies.

The bounceRoo entertains with a fun, natural bouncing motion created by a baby’s individual movements. The 4moms bounceRoo will be available in the UK at the end of August starting at £105.

The bounceRoo provides good vibrations for babies with three unique vibration modes – bee, wave and heartbeat – and three intensity settings. The lightweight, portable and compact design is battery-operated and easy to collapse, making it easy to move around the house or take on-the-go.

bounceRoo rounds out the suite of 4moms infant seats. Babies like different motions, and 4moms now offers three options, including: the 4moms mamaRoo, which bounces up and down and sways from side-to-side like parents do; the 4moms rockaRoo, which offers the front-to-back gliding motion of a traditional swing, but in a third of the size; and the new 4moms bounceRooTM, which provides three unique vibrations modes.

The bounceRoo comes with an overhead toy mobile with three reversible toys, an easyto-remove, machine washable seat fabric and a 20-minute automatic vibration shut off feature.

“Our mission at 4moms is to develop dramatically better products by challenging conventional thinking,” said Rob Daley, the CEO of 4moms. “The bounceRoo is a dramatic improvement over the traditional bouncer – the unique vibration modes offer parents a better way to soothe their baby and the sleek design is something they will be excited to have in their home. This is only the beginning. We are planning additional product launches over the next six to twelve months.”

The 4moms bounceRoo is available starting from £105 (RRP) for the classic model and £125 (RRP) for the plush models. It will be available at most good nursery stockists from the end of August 2015.

4moms is a consumer robotics company that applies robotics technology along with advanced design and its deep consumer understanding to create dramatically better baby gear. The company has redefined the $8.9 billion juvenile products industry with innovations such as the 4moms origami, the world’s only power-folding stroller; the 4moms mamaRoo infant seat that replicates the bouncing and swaying motions parents make when soothing their babies. Based in Pittsburgh, Penn.,

4moms has won the respected Red Dot award twice for outstanding product design and has been recognised by Inc. magazine as one of the fastest-growing private companies in the U.S. for each of the past four years. Internationally, 4moms products are sold in more than 52 countries including the UK, Australia, Spain, Canada and Mexico.

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