Nursery Today magazine

LapBaby makes top 10 in Virgin’s #VOOM 2016

An inspired ‘hands-free’ seating solution that enables parents to carry on with daily tasks, whilst nurturing and comforting their baby – LapBaby – is the first and only product from the nursery sector to have made the current top ten of Virgin’s #VOOM 2016 competition.

LapBaby has received wide support publicly, including former Girl’s Aloud star, Nicola Roberts, and reached joint sixth position in the annual Virgin Media Business competition.  

LapBaby is up against some stiff competition, with more than 340 start-ups pitching over 14-weeks for £50k investment.   Hosted in a series of stages, #VOOM is currently holding a huge vote, where members of the public decide who goes forward to the next stage;  a rigorous 29-hour pitchathon, and a series of face-to-face workshops, leading-up to the big finale featuring a ‘Pitch to Rich’.

Of the experience so far, founder and inventor, Chloe Roberts says: “It's an exciting thing to be part of.  I’m delighted LapBaby has reached fourth-position.  Provided I get through this stage, I’ll be in with a chance of pitching directly to Mr Branson himself”.

This year, #VOOM is being hosted in collaboration with Crowdfunder, and as part of the pitch process, voters also have the exclusive opportunity to pre-purchase their LapBaby which launched in the UK on 1 May 2016.

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