Nursery Today magazine

All white for Cheeky Chompers

Cheeky Chompers Announce Partnership with Global Brand The White Company

Cheeky Chompers, the Edinburgh based multi award-winning brand behind the original chewy dribble bib, the Neckerchew, is thrilled to announce it has partnered with global lifestyle brand The White Company.

This exciting collaboration sees two exclusive products launching in store and online at the White Company this May. Cheeky Chompers innovative Neckerchew and MultiMuslin products have been designed in The White Company’s effortlessly stylish signature scattered star print on a crisp white background, in 100% organic Muslin. 

Following its successful partnership with Joules, Cheeky Chompers founders Amy Livingstone and Julie Wilson couldn’t be happier to have partnered with another inspiring brand. Speaking about how the collaboration started, Julie said: “We were introduced to Chrissie, The White Company’s Founder, after winning the Natwest’s Everywoman Awards last year. After giving her a background of our brand story and telling her about our business, we sent her samples and were delighted with the positive response we got! The White company team loved the innovation and quality of our products and even better felt they were a great fit with the iconic Little White Company brand. It was such a thrill to work with the design team on two of our flagship products; it has been fantastic for this partnership to evolve!”

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