Nursery Today magazine

Artsana signs agreement with Recaro

Recaro Holding and Artsana Group sign license agreement for premium child seats and strollers

Recaro Holding GmbH, the holding company of the Recaro Group, and Artsana Group, a multinational group mainly active in the baby care segment, signed a global license agreement relating to the development, production and distribution of premium child seats and strollers under the Recaro brand.

Under the agreement, Recaro Holding as licensor grants Artsana Group as licensee a long-term license for the exclusive, worldwide use of the Recaro brand for high-quality child seats and strollers, once the transaction has been completed.

Artsana Group, headquartered in Italy, is an international group focused on the baby care segment and has achieved a leading market position over the past 60 years. Today it markets brands in more than 150 countries with 10,000 employees worldwide.

In connection with the license agreement, Artsana Group will take over the existing Recaro Child Safety product portfolio and the related child seat know-how in order to maintain the existing premium market positioning and will continue to develop new products in line with the Recaro brand heritage. With this agreement, Artsana Group will be able to expand its position in the juvenile business and strengthen its presence in key markets, especially in Central and Northern Europe.

Claudio De Conto, CEO of Artsana, said: “I am proud to add a premium brand like Recaro to our portfolio. We will respectfully enhance this strong brand combining it with the innovation capability that has always characterized the development of all our products. We look forward to starting this exciting project that will strengthen our share in the premium market segment and will expand Artsana’s position in the juvenile business in Central and Northern European key markets.”

Martin Putsch, Shareholder and CEO of the Recaro Group, explained: “After an in-depth evaluation of potential license partnerships we are convinced to have found the ideal partner for the Recaro brand in the juvenile business. Both companies share the same values, quality standards and care for their customers.”

The transaction is expected to be completed during the course of the next weeks following the approval of antitrust authorities.


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