Nursery Today magazine

Baby Brands top shortlist for Branson’s #VOOM campaign

Five popular nursery brands have made the shortlist for Pitch to Rich, a national competition giving entrepreneurs a unique opportunity to pitch to Sir Richard Branson and win up to £250,000 to boost their business.

With five baby businesses reaching the next stage in the immensely popular GROW category, it certainly proves how strong the nursery sector is.

The teams behind the short listed brands, including Sweet Dreamers, creators of the famous ewan the dream sheep, SnoozeShade, the UK’s original and best-selling breathable sun and sleep shade, Gummee Glove, the handy teething mitten, Mama Designs, the multi award winning breastfeeding, sleep and feeding brand and TidyBooks the unique collection of children’s bookcases, are understandably over the moon.

Following a period of intense voting, the brands have secured a place in the final 50, and with almost 2,000 votes, SweetDreamers were chuffed to have reached the top ten. Over the coming fortnight, each pitch will be analysed by the #VOOM team to determine the successful ten from the GROW category to go through to the final. The panel will be taking many factors into account including, the number of votes, the strength of the vision and plan, viability of the business, the quality of the pitch and the overall creativity, innovation and passion behind the pitch. Social media engagement will also be noted, as well as any local media coverage.

On 19 May the semi-finalists will be announced and online voting will re-open once again. It is then down to the public to decide who gets to Pitch to Rich on 26 June at the live final in London.

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