Nursery Today magazine

Celebrating 10 Years of ewan the Dream Sheep

There’s much excitement at SweetDreamers HQ, as the multi award winning brand celebrate ten years of its iconic, bestselling sleep aid, ewan the dream sheep.

Having first hit the shelves in 2009, the brand has sold almost 1 million ewans, giving parents and babies around the globe the sleep they need. ewan is sold by over 200 UK retailers, including John Lewis and Boots, and can be found in over 30 countries worldwide.

ewan is proud to have kept his number one spot as the UK’s bestselling sleep aid and has amassed multiple awards during his reign, including ten Gold awards from the parenting industry including Mother & Baby and Made for Mums.

This clever little sheep is also a huge hit amongst celebrity parents, with stars such as Channing Tatum, Declan Donnely, Lily Allen and Amanda Holden all known to be fans having been spotted out and about with the famous sheep, and even giving him shout outs on social media. 

It is really no surprise that ewan is always on every new parent’s wish list. The ingenious sleep aid mimics the comfort of the womb with a soft pink glow and selection of soothing sounds, including an actual recording of a heartbeat and womb. This magic product lulls newborns and toddlers into a peaceful sleep. The Deluxe version features a smartCRY function that ensures ewan automatically activates when a baby stirs, meaning mum and dad don’t even need to get out of bed to switch him on. 

Commenting on this special milestone, Lynda Harding, mum of six and the brains behind ewan the dream sheep said: “Knowing that my idea, born out of my own personal experience of endless sleepless nights, has now become a life saver to so many families makes all those years of research and hard work worth it. I’m just so grateful to all the ewan fans out there and for everyone who has helped along this extraordinary 10-year journey.” 
She continued: “I look forward to the next ten years as we continue to develop ewan to make him the best he can be, as well as launch even more exciting products from the SweetDreamers family.”


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