Nursery Today magazine

Swandoo readies for global expansion

Nicolás C. Moeller is joining the Swandoo Family as Managing Director Sales & Marketing!

Swandoo has recently appointed industry expert Nicolás C. Moeller as their new Managing Director Sales & Marketing.

This young, innovative company is on the threshold of expanding into more global markets and has been searching for the best candidate to support them in their growth.

Nicolás has worked for a number of major premium car seat brands including Kiddy, Cybex and, most recently, Recaro so he brings a wealth and diversity of experience.

He made his acquaintance with Swandoo during Kind & Jugend in Cologne where he got his first glimpse of the company’s ambition, huge potential and outstanding products. Nicolás was keen to work for a company open to new and fresh ideas to disrupt the industry with ground-breaking products focussed on a consumer approach.

This made Swandoo the ideal fit. It didn’t take much imagination for him to envisage how he could support them in their mission to bring superior safety, comfort and beautiful designs to modern families around the world.
“We are excited and delighted that Nicolás has joined us at this crucial stage of the company’s expansion. His outstanding range of skills and experience make him a great asset. With support
from the rest of our dynamic team we are confident that he will make a critical difference in progressing our immediate and long-term objectives. We are now in discussions with experts and distributors in several countries following our successful showcase at Kind & Jugend this year and Nicolás has a primary role in taking this forward.” – Kenny Lai, Founder of Swandoo.

He is heading up the Sales & Marketing operations from his base in Germany. The European markets, including Germany, are a priority target for Swandoo in 2019, so it is a great time for Nicolás to join the team.

Swandoo’s first product is their Albert i-Size infant car seat, which they have launched in a number of countries so far. As part of their strategy to break into new markets they opened the doors to their European Headquarters in Vienna earlier this year. Nicolás will be working closely with the team to launch Albert i-Size across Europe in 2019.

“In only a very short time Swandoo has already achieved a remarkable market perception of a premium brand that puts safety and performance first whilst an outstanding individual design follows closely. Having the design and engineering of
all products in Europe offers a great competitive advantage when it comes to outperform regional standards and this makes Swandoo become the advocate for car safety. In early 2019 Swandoo will launch Albert i-Size in Europe and collaborate closely with specialist retailers. Later that year the plan is to introduce further exceptional car seats for larger children to assure Swandoo’s high level of protection during every moment of a child’s development stage.” – Nicolás C. Moeller, Managing Director Sales & Marketing.

Swandoo‘s productivity and innovation is really starting to gather momentum and with a strong appetite for further development you can expect to see a lot more from the company in the coming months.


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