Nursery Today magazine

Leading toy brand Little Tikes appoints PR Agency Azaria

The family specialist agency Azaria won the account after a three-way competitive pitch.

Azaria will be working with Michelle Lilley, Little Tikes’ UK Marketing Manager, to implement an extensive PR and marketing plan. The key trade and consumer focus for 2015 includes product launches, unique growth driver activities and strong social media elements.

Michelle Lilley commented: “Azaria stood out as an agency with passion, enthusiasm and a real expertise in the nursery and infant/preschool arena. Fundamental to the decision was their ability to think outside the box, presenting ideas which showed a clear vision for our brand which would drive growth.

Amber Steventon, the managing director of Azaria, added: “Little Tikes is a dream brand to add to our family portfolio. From day one we had fun; creating ideas, tailoring messages and developing strategy. We are excited we can implement some fantastic activities which will extend Little Tikes’ reach and drive them forward in 2015 and beyond.”

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