Nursery Today magazine

Let babies smell like babies!

The founder of Baby Kingdom Collection has revealed how the ingredients of their products ‘let babies smell like babies’.

Caroline Mukherjee, brand founder at the premium British baby toiletries brand which launched last November, is letting UK distributors know what makes them different from other baby skincare products on the market.

Mukherjee explained that the range of Baby Kingdom Collection products, which includes a natural baby shampoo, body cream, talc-free baby powder, nappy cream and 2-in-1 hair and body wash, uses a combination of key ingredients ideal for young, delicate skin with a unique gentle fragrance.

The active ingredients used across the range, include Aloe Vera, Chamomile, Nettle Extracts, Panthenol, Vitamin E, Coconut Oil, Argan Oil, Sweet Almond Oil, Castor Oil and Shea butter.

She said: “We worked with a top independent chemist in Devon on some of the best ingredients, all of which were non-irritating, non-allergenic, non-toxic and either renewable or vegetable based. The outcome is a collection which smells as natural as a newborn baby and is 97-99 per cent natural.

“The Aloe Vera and Nettle Extracts were chosen for their healing and hydrating properties. Chamomile is not just excellent for reducing inflammation but also a natural cleanser. Vitamin E was selected for its moisturising and antioxidant capabilities and Panthenol to protect and heal. The Coconut Oil, Argan Oil, Sweet Almond Oil, Castor Oil and Shea butter are all excellent natural moisturisers.”

Mukherjee explained that the ‘baby smell’ that the Baby Kingdom Collection is becoming so recognised for took around 8 months to develop until the company was completely happy with it.

“Throughout the process, we were absolutely committed to our goal of achieving a natural fragrance which leaves babies smelling like babies,” she said. “The last thing we wanted was to create an overpowering smell - no one wants their baby to smell like perfume!

“Instead we spent eight months perfecting the scent to get the perfect, fresh, clean, ‘baby’ smell which was gentle on the skin and this was made possible using a balance of delicate, fragrance. The fragrance we chose are vegan-friendly and combine synthetic and natural ingredients, which have a long history of being safe on even the most delicate of skin.”

Baby Kingdom Collection has received a lot of positive feedback on the company’s social media, especially Instagram. Mukherjee added: “We have been delighted with the feedback from distributors and parents and Baby Kingdom has received so many positive comments across our social platforms about its signature scent and also its healing properties and gentle effectiveness for babies and children with sensitive skin.”

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