Nursery Today magazine

Light up with Meemoobaby

Meemoobaby included in iconic Small Business Saturday Initiative

Cheeky Rascals is delighted to announce that Meemoobaby, one of the fast-growing brands on its portfolio, has been recognised in the prestigious ‘Small Biz 100’ list; a collection of 100 brands selected across the UK to be celebrated by Small Business Saturday this December. 

Small Business Saturday is a not-for-profit campaign that was created to encourage consumers to support small, independent and growing businesses. The well-known initiative recently revealed this year’s chosen brands that it will be championing, and it is fair to say the creators of the Meelight and its distributor, Cheeky Rascals, are thrilled to see Meemoobaby made the cut. 

The inspired Meelight, which was designed by London mum, Julia Kelly and her brother, Steve Gould, cleverly attaches to clothing, making the night shift that little bit easier, especially during those late-night feeds and nappy changes! Thoughtfully designed with no stimulating blue light, but simply a soft golden glow, parents are able to see using the ingenious Meelight while little ones will remain undisturbed helping them fall back into a peaceful slumber once the job at hand is done! 

Small, lightweight, portable and travel friendly, thanks to its re-chargeable battery, this innovative gadget can be used at home, on holiday or even a sleepover at Grandma’s. 

Celebrating its fifth year in the UK, Small Business Saturday will promote one of its carefully selected businesses every day in the lead up to its annual event on 2 December 2017. Small Business Saturday is famously the UK's most successful small business campaign. Last year the initiative saw a fantastic £717m spent with small businesses on the day, up 15% on the previous year. The campaign was supported by over 80% of local councils, trended at number one in the UK on Twitter on the day and reached over 140 million people globally.

Co-founder of Cheeky Rascals, Simon Russell, commented “What a great achievement to be recognised in such a wide reaching national initiative to promote small business. Meemoobaby’s Meelight is such a clever product that has revolutionised the night shift for parents across the UK. Inclusion in Small Business Saturday will not only create exposure for the brand, it will also provide a talking point for all retailers.” 

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