Nursery Today magazine

Little milestones, big memories

Summer Infant is going into 2017 with a bang, with an increased focus on building brand awareness and brand equity by committing more marketing investment than ever before.  

To reinforce its broad product range and the emotional benefits of the brand, the creative hook for all marketing campaigns is based around ‘Little Milestones, Big Memories’.

The year will kick off with a Bath, Bed and Sleep brand campaign that will revolve around the emotional elements that the bedtime routine brings for parents and their little ones; promoting the Splash n’ Sparkle Bath Tub, SwaddleMe, Slumber Buddies and Baby Monitors. 

A three-month digital marketing campaign with Emma’s Diary kicks off at the end of January, with a full package of activity including a homepage takeover, sponsored articles, targeted website and app advertising and inclusion in competitions and Emma’s newsletter and social media.

This activity will be supported with comprehensive PR plans, Social Media and Blogger Outreach programmes. 

There’ll be a series of brand campaigns throughout the year, focusing on core categories and products, all supported with targeted media activity.

 “We are really excited about our marketing plans for 2017 – we’ve worked hard to create more synergy between our consumer and retailer marketing activities and are confident this approach will pay off, both in terms of raising the profile of Summer Infant’s brands whilst driving sales at retail” says, Hashim Yilmaz, General Manager Summer Infant UK.


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