Nursery Today magazine

Little Tikes continues work with Butlins to support its Just for Tots breaks

Following the success of 2014, Little Tikes will continue to work with Butlins to support its Just for Tots breaks with its fun and interactive Tikes Town creation. Due to the success and popularity of last year, Butlins has added five new week breaks offering parents with pre-school kids 17 breaks to choose from.

Little Tikes is one of a handful of leading children’s brands who were chosen to help drive consumers to Butlins seaside resorts, by providing visitors with fun and memorable experiences. Little Tikes will also be placing their new and vibrantly coloured scooters into the hire shops, so kids can whizz around the resorts.

The breaks targeting families with pre-school aged children, will be held during term time and are designed to offer children an engaging, entertaining and educational experience.

Providing the ultimate pop-up play zone, Tikes Town will feature a fleet of Cozy Coupes and driving track, playhouses, slides and trikes, whilst also introducing guests to Little Tikes brand new launches for 2015.

Michelle Lilley, Marketing Manager for Little Tikes comments: “We’re thrilled the weekends have been such a hit with families and delighted that Butlins have added five new Just for Tot’s breaks. Our experience within the pre-school market, has meant we’re able to help provide the type of experience that will support the under 5s and encourage families to visit time and time again. By providing a fantastic Tikes Town, we not only offer children the chance to interact and play together, but allow parents to understand the toys that really spark kids’ imaginations and encourage learning.”

The four night Monday to Friday ‘Just For Tots’ shorts breaks take place from March through to December on selected dates at Butlins Bognor Regis, Minehead and Skegness resorts. For more information, please visit: www.butlins.com/justfortots or www.littletikes.co.uk.


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