Nursery Today magazine

Little Tikes’ ‘Just For Tots’ Butlins deal to hit record numbers in 2016

Deal is confirmed for another year.

Doubling year-on-year since its launch in 2014, the Tikes Town attraction will host 100 live activity days from March to December 2016, giving parents and children the opportunity to engage with Little Tikes’ great products more than ever before.

With the Tikes Town presence continuing to grow throughout the Butlins resorts, it now includes an indoor Little Tikes’ play area, outdoor Little Tikes’ race track, Little Tikes’ scooter hire across the resorts and even Little Tikes water tables in the pools.

This means there’s no end of Little Tikes’ fun to be had during these Butlins breaks which are designed especially for families with children aged five and under.

Little Tikes plans for 2016 to be the biggest year yet with a huge number of people projected to be engaging with the fun toy brand.

Little Tikes is one of a handful of leading children’s brands who were chosen to help deliver fantastic, memorable experiences at Butlins ‘Just For Tots’ breaks in 2016.

The breaks are held during term time and designed to offer children an engaging, entertaining and educational experience.

Providing the ultimate pop-up play zone, Tikes Town will continue to feature a fleet of Cozy Coupes and driving track, playhouses, slides and trikes, whilst also introducing guests to Little Tikes brand new launches for 2016.

Michelle Lilley, Marketing Manager for Little Tikes, comments: “Tikes Town at Butlins ‘Just For Tots’ has proven itself over the last two years to be a winner all-round and we are excited to be building on this deal with a continued high profile presence in 2016. It’s fantastic to see first-hand the role our products play in sparking children’s imaginations and creating lasting family memories.”

The four night Monday to Friday ‘Just For Tots’ shorts breaks take place from March through to December on selected dates at Butlins Bognor Regis, Minehead and Skegness resorts. For more information, please visit: or

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