Nursery Today magazine

Little Tikes scoops ‘Award Season’ after winning numerous gold awards including Best Play brand

Little Tikes scoops nine congratulatory Gold awards, three silver and two highly commended awards

The past month has seen the UK’s favourite toy manufacturer, Little Tikes, scoop up nine congratulatory Gold award wins, three silver and two highly commended awards across five consumer and industry award programmes.

The brand’s first win was for their newly launched Big Dog Truck, which proved ever so popular with the children who tested the product giving it the thumbs up to win first place in the ‘Preschool’ category at the first ever Toy Testers TV Awards.

Big Dog Truck, one of Little Tikes’ most exciting new products, also received Gold for ‘Best Preschool Toy’ at the recent Toy Talk Awards. Little Tikes’ success did not stop there with the new Splish, Splash Sink’n’Stove receiving Highly Commended in the ‘Best Role Play’ category and the brands 4-in-1 Sports Edition Trike also receiving a highly commended for ‘Best Ride-On’.

Loved by Parents launched their first Loved by Children Awards which saw little ones put a variety of toys to test. Little Tikes picked up a whopping eight including the ever popular Activity Garden collecting three Golds in the ‘Best Activity Toy 6months+’, ‘Best Interactive Toy 1-3yrs’ and ‘Best Stimulative Toy’ categories.

The Loved by Children Awards also saw Little Tikes’ Jump n’ Slide Dry Bouncer pick up a Gold in ‘Best Outdoor Toy 3-6yrs+’ category and also for the newly launched Splish, Splash Sink ‘n Stove in ‘Best Role Play Toy 3-6yrs+’.

The Splish, Splash Sink ‘n Stove soon became a multi-award winning toy after it picked up a Silver for ‘Best Innovative Children’s Product’ and never one to be forgotten, the 4-in-1 Sports Edition Trike received two Silver awards for ‘Best Outdoor Toy 1-3yrs+’ and ‘Best Ride On 1-3yrs’.

Michelle Lilley, the marketing manager at Little Tikes comments on the multitude of award wins: “It’s been a great month for us at Little Tikes – we’re feeling a little giddy with all 14 awards, but we’re all genuinely delighted and very proud.

“Everyone’s hard work and commitment pays off when we scoop the top awards and it goes to show that our commitment to delivering durable, innovative and high quality, entertaining toys to children continues some 40 years on.”

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