Nursery Today magazine

Love Your Bump with Cheeky Rascal

No need for mums-to-be to throw away those favourite jeans with this maternity must-have

Nursery expert Cheeky Rascals is this month celebrating one of its bestselling brands, Love Your Bump.
Taking the pregnancy market by storm with its unique and innovative BellyBelt, Love Your Bump is exclusive to Cheeky Rascals, and with over 10,000 sold each year is certainly here to stay.

Love Your Bump is a brand passionate about supporting women through the all-important stages of pregnancy. Combining comfort and practicality, the brand’s bestselling, iconic BellyBelt cleverly adds inches to mum-to-be’s favourite jeans. All too often in pregnancy, women bid farewell to their favourite jeans, trousers and even skirts. Thanks to the ingenious, stretchy and adjustable BellyBelt mums can make their much-loved jeans maternity friendly.

The discreet BellyBelt works with any button or slide fly fastening and includes fabric cover-up panels that cleverly fill the gap created by the open zip, it really couldn’t be easier. There are two different lengths available and five adjustable sizes, enabling mums’ favourite jeans to grow with their bump. Perfect for style conscious mums-to-be, the fabric cover-up comes in Black, Blue and White, ideal for any outfit choice.

Founder of Cheeky Rascals, Selina Russell, said: “We are thrilled with the reception Love Your Bump has received. It really is a fantastic brand offering mums a cost effective way to transform their wardrobe to support during pregnancy. The BellyBelt and Bando support band have become iconic maternity products in the UK with sales increasing each year. The adaptable, clever and easy to use designs are becoming maternity must-haves for mums nationwide, and with the new consumer website we launched last year it is easier than ever for mums to purchase products from the range.”

Not only famous for the iconic BellyBelt, Love your Bump also created the soft and seamless Bando maternity support band. The Bando can be worn under tops to support mums’ growing bump during pregnancy and also covers mums’ post-natal tummy while breastfeeding. The stretchy nylon fabric makes the Bando silky soft and helps to keep its shape after washing.

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