Nursery Today magazine

Lässig secures highest distinction in the Red Dot Award 2014!

The Green Label Neckline Bag Denim blue by Lässig won over the 40-member expert jury for the Red Dot Award: Product Design 2014

In one of the world’s largest and most renowned product competitions, the company proved its design excellence with its changing bag. The Green Label Neckline Bag Denim blue stood out from 4,815 entries and received the Red Dot: Best of the Best for highest quality and ground-breaking design. In 2014, only 1.5% of all entries in the competition received the coveted top award. Thus, Lässig ranks among the best in international product design. 

After a decision process lasting several days, the Red Dot jury awarded the highest accolade of the internationally renowned competition to the Green Label Neckline Bag Denim blue. This success will be duly celebrated: On 7 July 2014, in front of around 1,200 guests from all around the world, Lässig will be presented with its deserved trophy during the awards ceremony at the Aalto-Theater in Essen, Germany. After the Red Dot Gala, the winners’ exhibition will be opened in the Red Dot Design Museum Essen, where the Green Label Neckline Bag Denim blue will be showcased for four weeks before it enters the permanent exhibition.

Sustainability with style...

… is what the Green Label Neckline Bag Denim blue promises. These jeans bags comprising recycled materials (polyester) are combined with yellow imitation-leather loops and straps. This sophisticated feature and the unusual shape make for a true fashion statement and thereby link sustainability to style. Inside, the bag offers the usual convenience of a casual changing bag by LÄSSIG, namely a changing mat, an insulated bottle retainer, an accessory pocket, a water-repellant compartment and a removable jar holder. And the bag can easily be attached to the stroller, of course. An additional, adjustable shoulder strap is also included.

Prof. Dr. Peter Zec, initiator and CEO of Red Dot, on the decision process in the Red Dot Award: “The 40 experts assessed the quality of the entries with the utmost care and attention. Due to their backgrounds, they also assessed the special cultural aspects of the designs from 53 countries. But only the best products receive an award from the jury. This is especially reflected in the percentage of successful entries in the Red Dot Award, which is much smaller in contrast to other international design competitions. Therefore, the winners can be proud of their achievements – with their entries, they stood out from the rest and were able to pass the test in front of the critical eyes of the experts. This success will be perceptible during the Red Dot Gala, when the laureates will receive the recognition of the international audience.”

The award-winning products in the Red Dot Design Museum Essen

With around 2,000 exhibits spread over an area of more than 4,000 square metres, the Red Dot Design Museum houses the largest exhibition of contemporary design worldwide. The award-winning products from the Red Dot Award: Product Design 2014 will be presented in an impressive special exhibition from 8 July to 3 August 2014. Since touching and testing is expressly encouraged in the hands-on exhibition, visitors experience the current best achievements at close quarters in “Design on Stage”. This way, design enthusiasts can find out about the trends in international product design and assure themselves of the outstanding quality of the Green Label Neckline Bag Denim blue by Lässig.


www.laessig-fashion.com


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