Nursery Today magazine

Making a stand

Chicco unveiled brand new stand at Baby Show London

Baby multi-specialist Chicco is celebrating after a successful weekend at the Baby Show in London. The show, which was held at the ExCel, attracts more than 75,000 pre-birth visitors a year, Chicco’s prime target consumer. 

Chicco, who unveiled a brand-new stand, was one of the largest exhibitors at the show. Set in the prime location, the stand was visited by thousands of mums, dads and parents-to-be, all keen to find out more about Chicco’s extensive range of baby and toddler solutions, including their 2018 innovations.

The Chicco stand has been designed to showcase the brand’s unique breadth of choice within the UK market. On display was the award-winning sleeptime collection, including the innovative Chicco Next2Me Dream – the only side sleeping crib on the market to offer one-hand opening panel to support baby and parents throughout the night. This was alongside the number one booster seat, Pocket Snack, and outdoor travel solutions, the OhLaLa and Miinimo strollers and the Easy Fit carrier.

The Baby Hug 4 in 1 made its first UK appearance: Chicco’s brand new space and cost-saving indoor solution that adapts to babies’ and parents’ changing needs throughout the day.

Holly John, Marketing Manager at Chicco, said: “The new Chicco stand provided the perfect platform to showcase our award-winning range of products. The Baby Hug 4 in 1 innovation was a huge success with parents appreciating the benefits of a smart space saving solution for baby and parent’s needs. The prime location allowed visitors to be fully immersed in understanding how Chicco can help with all of their baby care needs, from sleep time through to mealtime, and the new design did just that. We look forward to showcasing Chicco’s breadth of choice throughout 2018 at all three Baby Show venues.”

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