Nursery Today magazine

Mamas & Papas team up with John Lewis

Mamas & Papas announces partnership with John Lewis to supply a curated range of products for its stores as well as its online platform.

The brand's full range will be sold at the John Lewis store in London’s Oxford Street’ to ‘A curated range will be sold at the John Lewis store in London’s Oxford Street, as well as the Bluewater Park shopping centre in Dartford and in Stratford, Cardiff, Norwich, Liverpool and Glasgow.

Riccardo Cincotta, executive chairman of Mamas & Papas, said: “John Lewis & Partners is an excellent partner for our business, as we share a common ambition to offer parents and parents-to-be products that are not only stylish but highly practical.

“This partnership will open up our range to a wide online audience and loyal shop customers. In time we expect to broaden our offering into other categories such as furniture and clothing.”

John Lewis head of buying for childrenswear Caroline Bettis said: “From stylish pushchairs to changing bags and travel accessories, this is a great collection which will complement our other baby ranges.”

Mamas & Papas currently operates from 30 stores and has over 100 distributors in the UK and Ireland.

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