Azaria launches the UK’s first PR award for bloggers
Family specialist PR agency Azaria, has created an innovative new accolade for bloggers; the Bloggy Brilliant Award. This award – the first of its kind - recognises bloggers who have a real passion and commitment to creating a truly original blog
Azaria launched the Bloggy Brilliant Awards in January 2011 after shortlisting the deserving bloggers. Azaria also asked their Twitter followers to nominate deserving blogs. All of the award winners were sent a certificate, a virtual rosette for use on their blog and an edible Bloggy Brilliant rosette biscuit to enjoy.
Not only did the award spark excitement on Twitter, mummy bloggers rejoiced at being recognised for their work and flurries of stories were posted throughout the time, including on national newspaper The People’s Family Life blog, Mummy’s Busy World, Madhouse Family Reviews, Second Time Mummy and BabyGenie. MumUnplugged posted: “You could have knocked me down with a feather when I opened the box and inside found a lovely letter and a scrummy iced biscuit from Azaria PR, telling me MumUnplugged had won one of their ‘Bloggy Brilliant’ awards!”
Amy Lewis, a Director at Azaria states: “This award is the first of its kind and is designed to reward the great blogs out there. We have been delighted with the response from the blogging community and as testament to the great relationships we have with them our virtual rosette can now be seen on many high profile blogs.”
Amy concludes: “Targeting bloggers is now a key part of most brands’ marketing mix. Engaging with this group is different to that of traditional journalists; they want creative news that will make their blog stand out from the rest and this means coming up with impactful stories for our clients.”
For more details on Azaria:
Visit: www.azariapr.co.uk
Call: 01604 217 000
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