JOIN THE TREASURE HUNT AT HARROGATE NURSERY FAIR
Thirteen brands come up with a bright idea to tempt visitors to their stands
The imagineers behind thirteen exciting and original baby and toddler brands have put their heads together and come up with a clever way to drive visitors to their stands at Harrogate Nursery Fair 2011 (27 – 29 March). The group of companies has devised a treasure map for guests at the show to follow, with a chance to win the ‘loot’ at the end of the show. Show visitors can collect the entry form at registration when entering the Nursery Fair.
By following the map to each of their stands and collecting ‘treasure’ (the initials of staff at each stand to validate the visit), each bounty hunter will automatically be entered into a draw to win one of four complete sets of the participating companies’ products (total value in excess of £250 RRP.) See the treasure map below for full details and web addresses for each participating company, but the list includes: Little Jet Setter; SnoozeShade; Widgey (Perfectly Happy People); Pourty; BuggyTug; Easidream; Safe Dreams; Hands Free Brolly; Splash n Bump; Hamster Bags; Snuguns, Skibz and TUMTUM.
The treasure map was the bright idea of Sherry Madera of Little Jet Setter, who explains, ‘We are all working close together as a tight team as part of our PR venture with minibumpPR. We have all got to know each other and our products very well, so were all keen to support one another at Harrogate and help drive visitors to each of our stands. The idea of a treasure map seemed like the perfect way to have a bit of fun and encourage people to visit each of us in turn, and by combining our products we can offer a fabulous prize to those taking part. We look forward to greeting our ‘treasure hunters’ at the fair. We promise no awful pirate impressions or parrots on our shoulder!’
All thirteen participating brands have been brought together as part of a unique PR consortium, represented by minibumpPR, who offer a back-to-basics media relations service for those with limited budgets but plenty to shout about. The consortium is structured by grouping smaller companies together with other complementary businesses enabling each participant to share a PR professional’s time and pay a smaller fee. This increases purchasing power, enabling members to afford basic PR agency support and services, normally out of their price range.
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