Nursery Today magazine

Marketing your brand at K+J

European Nursery Products Confederation wants to share knowledge.

As part of its mission to share knowledge and support the baby products sector at a European level, the European Nursery Products Confederation (ENPC) has joined forces with Koelnmesse to deliver two thought provoking and informative seminars at Kind und Jugend during its Trend Forum in September.

The two seminars take place on Thursday 10 September and attendees will learn how parents spend money on baby products across Europe.

They will also find out how parents seek out products and what companies can do to push their brand to the forefront.

Erol Sukan of one of the leading market research companies GfK will discuss how ever-changing shopper behaviour is affecting the nursery market in Europe from purchasing on mobiles to using enhanced realities and how industries are becoming more innovative in how they sell.

But is innovation in the nursery market enough to satisfy today’s omnichannel with ever connected new parents? Nadia Khaldi of specialist media agency Generation Media and Claire Milner of research agency iGen have recently completed a study to understand expectant women and new mums in the UK, Germany, France, Spain and the US to discover when, where and how it is best to target customers with brands in the nursery sector.

Their findings will reveal key differences that brands need to consider when communicating their message across different markets as well as key media platforms.

Understanding the journey to becoming a mum will allow brands to deploy their budgets more effectively and influence the path to purchase.


Both of these seminars are free to attend and provide essential information for anyone who wants to really understand consumer buying habits and how to effectively market their brand to new parents.

Come along to the Trend Forum in Hall 10.1.C 70/D71 on Thursday 10 September at 3.45pm to find out more.

Full details of these and other Kind und Jugend Trend Forum Seminars can be found here.


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