Nursery Today magazine

Matchstick Monkey secures second dragon

Dragons’ Den entrepreneur, Tej Lalvani takes a bite into baby teething brand Matchstick Monkey

Tej Lalvani - Dragons’ Den investor and healthcare specialist, is delighted to confirm his new investment in Matchstick Money, the award-winning innovative teething and baby products brand.

Joining fellow Dragon, Touker Suleyman, who, together with his team, has already built the business into an extremely successful venture, Tej’s skills will further contribute to the brand’s success. Capitalising on his position as one of the UK’s leading experts on retailing health products, as CEO of Vitabiotics, the largest vitamin company in the UK, Tej will bring his unrivalled knowledge of the healthcare and pharma industries to Matchstick Monkey.

This move demonstrates the teething brand’s serious commitment to forge ahead with their entry into the international pharmaceutical industry – a vision that will see Matchstick Monkey become a staple on the shelves of pharmacies.

Tej joins at an exciting time for Matchstick Monkey; as the fun, colourful teething toys that let babies self soothe, thanks to their innovative design, are going from strength-to-strength. Celebrating several award wins, and with a focus to expand their retail offering into new sectors, most recently with launch of the brand new Animals range –  Matchstick Monkey has received glowing praise and impressive interest from keen fans around the world.

Tej Lalvani, said: “I’m looking forward to working with the team. With my experience, and leveraging my contacts, I’m keen to create new valuable inroads for the brand, including tapping into new international markets.
“A really exciting brand to be collaborating with, and one that I have had my eye on for a while. I’m delighted to be teaming up again with Touker and the team – we are a powerful partnership, and I know that with our combined forces, we will take Matchstick Monkey to the next level.“

Matchstick Monkey has proven to be a great success story.  A cottage industry brand, just two years ago, that through the success of Touker Suleyman and the Low Profile team, has been developed and grown into a multi-million worldwide brand.

Touker Suleyman commented: “I knew instantly that Matchstick Monkey would be a winning investment! Its innovative design has resonated fantastically with shoppers as it responds to a real need and has filled a previous gap in the market.
“In a short period of time, my team and I have achieved phenomenal results for the now award-winning brand. With today’s news announcing Tej coming on board, our sights are set firmly on even greater triumph.“

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