Nursery Today magazine

Maxi-Cosi marks Road Safety Week

A significant number of parents are putting their children at risk of serious injury or even death by not fitting child car seats correctly, says Maxi-Cosi, as it marks Road Safety Week, the UK’s biggest road safety event (23-29 November 2015).

Safety checks carried out by child car seat safety initiative, Good Egg Safety, have revealed that 71 per cent of child car seats in the UK have been fitted incorrectly.

Keen to re-emphasise the life-saving importance of fitting child car seats correctly, Maxi-Cosi – an official car seat partner to Good Egg Safety – is encouraging parents to attend free car seat checking events, run by Good Egg Safety. Taking place in the car parks of supermarkets, retail parks and other public places, the clinics make it easier for parents to talk to experts while out shopping.

Maxi-Cosi was pioneering in introducing i-Size child car seats to the UK market, which provide better head and neck protect, thanks to the longer rearward facing of 15 months and give better side-impact protection. i-Size seats are also much less likely to be installed incorrectly, because they have a simple place-and-click fitting process using the car IsoFix anchorage points.

Maxi-Cosi was the first car seat manufacturer to launch an i-Size car seat, the Maxi-Cosi 2wayPearl with 2wayFix base, followed by the first i-Size infant carrier, the Maxi-Cosi Pebble Plus.

The latest addition to the portfolio of market-leading i-Size car seats, the Maxi-Cosi AxissFix toddler car seat combines state-of the-art i-Size compliant safety performance with a 360deg; swivelling seat, making securing a toddler a breeze, as the seat faces outwards. It can also be changed from rearward to forward direction at the flick of a switch and offers four recline positions in both directions.

Road Safety Week is the UK’s biggest road safety event, coordinated annually by Brake and involving thousands of schools, organisations and communities each year.

The company website is here and the Road Safety Week one can be found here.

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