Nursery Today magazine

Maxi-Cosi partners with Brake

Car seat manufacturer, Maxi-Cosi, announces a 12 month partnership with national road safety charity Brake to help champion safer UK roads.

The collaboration will see Maxi-Cosi raise awareness of road safety amongst UK schools through a nationwide banner sponsorship, support of Brake’s Road Safety Week running 19th -25th November 2018 and ongoing collaborations throughout the year.

Maxi-Cosi is firmly committed to road safety and will further its innovative product line in October 2018.

To mark the partnership, Maxi-Cosi attended Brake’s annual reception hosted by Liz McInnes MP and held at the Houses of Parliament on 6th June. 

Maxi-Cosi’s Marketing Manager UKI Debbie Wakefield comments; “We are proud of our position as experts in the car seat and road safety industry. For us the Brake message is synonymous with our values at Maxi-Cosi, so partnering up has proven to be a natural progression as we embark on an exciting strategy of product development and thought-leadership for 2018 and beyond.” 
Joshua Harris, Director of Campaigns at Brake adds; “Car seats play a crucial role in protecting children in the event of a crash and so we are delighted to be partnering with an organisation like Maxi-Cosi, who share our commitment and passion for road safety. Engagement with schools is fundamental to Brake’s mission and this partnership will help us further raise awareness of vital road safety issues.”

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