Nursery Today magazine

Maxi-Cosi supports global Road Safety Week 2015

Regarding Global Road Safety Week, 4-10 May 2015, Maxi-Cosi – one of the leading innovator in child car seat safety – says that new i-Size legislation can help remedy the worrying statistic that 71% of child car seats in England and Wales are incorrectly fitted.

Independent research carried out by road safety organisation Good Egg Safety last year found that seven out of 10 child car seats in the England and Wales were fitted and installed poorly, putting children at risk of serious injury or even death in the result of a road accident.

One of the key points of the i-Size (ECE R129) legislation – which was ratified in UK law in April 2015 – is that it is designed to make it considerably easier for users to fit and install child car seats correctly.

Maxi-Cosi was influential in helping develop the i-Size legislation and has been pioneering in introducing i-Size certified car seats. Maxi-Cosi has an enviable portfolio of i-Size compliant car seats ready for the UK market, ranging from the Maxi-Cosi Pebble Plus infant carrier to the Which? ‘Best Buy’ Maxi-Cosi 2wayPearl and 360-degree swivelling Maxi-Cosi AxissFix.

Significantly, in awarding it highly coveted Best Buy status, Which? has praised Maxi-Cosi 2wayPearl for – among other things – being easy and user-friendly to fit and install.

Andrew Ratcliffe, the MD of Maxi-Cosi UK, said: “We are very keen to support the United Nations-backed Global Road Safety Week, as our products are designed to ensure optimum safety for children.

“It was for this reason that we helped the industry develop i-Size and have been so determined to bring i-Size compliant products to the market as swiftly as possible.

“We believe that the user-friendly nature of i-Size makes it considerably easier to fit and install child car seats securely, greatly reducing the risk of incorrect fitting.

“In turn, we believe that i-Size will help significantly reduce the number of child car seats incorrectly fitted in England and Wales, as well as increasing the overall safety levels of child car seats.”

As part of Global Road Safety Week, Maxi-Cosi will be promoting car seat safety and provide consumers with help and advice during a week-long Facebook campaign, running 4-10 May.

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