Nursery Today magazine

Kind + Jugend 2011 nearly booked out!

Kind + Jugend, one of the world’s leading trade fairs for the children’s outfitting sector, continues to grow for the eighth year in a row

Kind + Jugend, one of the world’s leading trade fairs for the children’s outfitting sector, continues to grow for the eighth year in a row. In addition to well-known companies from all segments, many first-time exhibitors have also secured their stand locations at Kind + Jugend in Cologne, which will take place from 15th to 18th September 2011. As a result, Kind + Jugend is already nearly booked out, four months before this year’s fair even opens.

About 850 companies from 42 countries are expected to take part in Kind + Jugend, with 80 per cent of the exhibitors coming from abroad. And this means all segments of the children’s outfitting sector will once again be represented in Cologne, making Kind + Jugend the world’s only trade fair to bring together all of the key players among both the exhibitors and visitors. The range of products on display at Kind + Jugend includes children’s furniture, safety seats, textile outfittings, prams and buggies, hygiene articles, toys and games, and fashions for babies and toddlers.

Among others, the following key players will be using the trade fair as an innovation platform: Dorel, Britax Römer, Haba, Geuther, Mapa, Philips Avent and Noppies. This confirms that the powerful appeal of Kind + Jugend as the world's leading platform for baby and toddler outfitting products continues unabated. And this fact is also underscored by the number of young, innovative companies from Germany that have registered after having first received financial support last year. In 2011 these companies will again have the opportunity to receive financial support from the German Ministry of Economics and Technology (BMWi) for their participation in Kind + Jugend. To date, 20 of these companies have decided to take part in Kind + Jugend this year in order to present their products to an international audience. That these participants represent a particularly valuable addition to the fair was demonstrated in 2010, when two of these exhibitors won the annual Kind + Jugend Innovation Award.

Another indication of Kind + Jugend’s global relevance as a trading and innovation platform is that more and more international companies are taking part in the fair’s country pavilions in order to make it easier for them to expand into the international trade fair business. In 2011 there will for the first time be national presentations from Spain, Turkey and Israel. Appearing at Kind + Jugend once again will be the national presentation from Australia, the U.S. pavilion, the Koelnmesse pavilion for Taiwan and China, and the pavilion of the Baby Product Association (BPA), which will be coming to Cologne with around 40 participants from the UK. The Spanish Manufacturers Association of Children’s Products (ASEPRI), the Europäischer Verband für Kindermode und Kinderfürsorge (European Association for Children’s Fashions and Welfare) and Children’s Fashion Europe (CFE) will also take part in the trade fair.

Further information on Kind + Jugend and the range of services available can be found at www.kindundjugend.com

Kind + Jugend
15th to 18th September 2011


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