Tomy announces extensive new Winnie the Pooh Nursery, Infant & Preschool toy range
Tomy is pleased to announce an exciting new range of Winnie the Pooh Nursery, Infant and young preschool toys, set for launch in January 2012
Tomy is pleased to announce an exciting new range of Winnie the Pooh Nursery, Infant and young preschool toys, set for launch in January 2012. The new collection will complement Tomy’s already hugely successful Winnie the Pooh nursery products.
Aimed at young ones aged 0-3 years old, the range will include 16 new products from core nursery lines such as rattles and lightshows through to playsets and innovative feature plush. Tomy will be planning a major marketing campaign to support these Winnie the Pooh products including national TV advertising. The new range will be launching across Europe in the UK, France, Germany, Benelux and emerging markets from January 2012.
Winnie the Pooh is loved by mums, infants, toddlers and preschoolers as he and his friends Christopher Robin, Eeyore, Piglet, Kanga and Roo help the young at heart take pleasure in escaping to the nostalgia, simple joys and gentle whimsy of the Hundred Acre Wood.
Winnie the Pooh now has a brand new audience with the new animated feature film released by Disney in April this year and Tomy will be committed to preserving its heritage and new audience. The product range, which has been developed in Europe, will focus on the traditional traits that parents love about Winnie the Pooh and his friends and what makes this franchise such a strong and enduring presence in the toy and nursery market today.
Robert Mann, chief executive of Tomy Europe said: “Tomy is one of the most trusted brands for parents in the nursery and pre-school market and Winnie the Pooh fits perfectly with our existing nursery and pre-school portfolio. Tomy is committed to producing products with real play value that will be loved by young ones and parents alike and we’re very excited to have the chance to apply that principle to Pooh and his friends for 2012 and beyond.”
Edward Catchpole, Senior Vice President, Toys and Stationery, The Walt Disney Company EMEA added: “Disney is delighted to collaborate with Tomy who hold a global track record for creating compelling play features. We look forward to working with Tomy to develop and market this range of Winnie the Pooh products that are expected to truly capture the essence of the brand and connect with our core consumers.
Social Links