Nursery Today magazine

Me to You’s big Matalan takeover

Tatty Teddy helps launch new children’s clothing range 

To celebrate the introduction of Tatty Teddy and Tiny Tatty Teddy clothing and gifting into Matalan this Autumn, Me to You have been busy working with the retailer to support the launch with in-store promotions, online content, competitions and plush giveaways along with inclusion in Matalan’s consumer mailer.

As part of the activity, Tatty Teddy travelled to Wales to visit one of Matalan’s top performing stores at Merthyr Tydfil to meet and greet customers and pose for photos. The visit came as part of the retailer’s plan to create in-store theatre around it’s new-look Character Shop. As well as in-store activity, Matalan is creating special character zones with POS and floor fixtures to promote its new range of licensed products which Tatty Teddy is at the centre of.

Tatty Teddy also visited Matalan’s Head Office in Liverpool, where staff were treated to a preview of the new lines, Tatty Teddy gifts, a bespoke cake created by Me to You licensee Finsbury Foods and balloon displays provided by licensee Pioneer. Kate Callendar, Childrenswear Buyer, said ‘Tiny Tatty Teddy is working really well for us. The bestselling line is over 50% sold through in just 5 weeks. We are expanding our offer which lands pre-Christmas and we are confident these will be bestsellers. Our strategy is to establish an all year round offering for Tiny Tatty Teddy by ensuring we have appropriate ranges for key times of the year. Our Tatty Teddy nightwear range for girls continues to be a good performer and we will look to build on this range for AW17’.

The online competition hosted on Matalan’s Facebook and Twitter pages involved the giveaway of a special 21st anniversary Tatty Teddy which, according to Matalan’s Senior Social Media Executive Chloe Sharpe, was ‘really successful, even for a contest, suggesting people are really passionate about the bear collection’.

Me to You and Matalan are now working together on plans for SS17 to support the launch of Me to You ladies wear into the retailer. 


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