Nursery Today magazine

Medela secures top spot

Breastfeeding Brand Truly Loved By Parents as it secures Platinum Hat Trick

One of the world’s leading breastfeeding brands Medela have secured the top spot once again in the Loved by Parents Awards, winning not one, not two, but three Platinum titles!

Shortlisted for three feeding categories, what started off as a nerve racking day for the team at Medela HQ soon transformed into a day of celebration, as the brand secured a hat trick of Platinum award wins. The brand’s iconic Swing Maxi Double Electric Breast Pump won the platinum gong for Best Electric Breast Pump, its Harmony Breast Pump scooped Platinum for Best Manual Breast Pump, while the bestselling Breastfeeding Starter Kit came out on top with Platinum for Best Breastfeeding Product.

The highly anticipated results of the Loved by Parents Awards 2016 were announced on Twitter last Friday 29th July. With over 100 categories the awards were the talk of the industry and the trending hashtag, #LBPawards, received a phenomenal 25.3 million impressions. Chosen and voted for by parents across the UK, the Loved by Parents awards mark a fantastic achievement for Medela and the first year of the shiny new platinum award has proven to be a hugely successful one for this innovative breastfeeding brand.

Paul Furlong, Director at Medela UK Commented “We are delighted to have won three Platinum Awards at this year’s Loved by Parents Awards, we know just how competitive the feeding categories can be so to have won platinum in all three we entered is just fantastic. We are passionate about supporting parents, helping to make breastfeeding that little bit easier so to know that families have voted for Medela as their first choice when it comes to feeding is amazing. A huge thank you to everyone who voted for us!”

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