Nursery Today magazine

Meeting demand

The largest kidswear trade show in the UK, INDX Kidswear expands even further to meet increased demand.

After a very successful two shows in 2018, which saw INDX Kidswear open a second showroom and increase its offering to over 150 brands, February 2019 will see further expansion into a third showroom, The Cranmore Suite, with an increased line up of more than 200 brands.

Show organiser Varsha Chohan is delighted to announce the latest development plans for the February show; “INDX Kidswear has grown with each event; every season has attracted an increase in registrations, visiting buyers and exhibiting brands. With Bubble London and Playtime Berlin both closing their doors in 2018 we are delighted to be the leading show to meet the demands of the industry in this sector. The opening of a third showroom gives us the opportunity to invite those brands that buyers have requested to be added to the event.
“It is important that the show continues to evolve whilst still concentrating on delivering a focused and strong relevant product mix for our visitors. Our buyers come from a broad range of retailers, from specialist boutiques to department stores, and are looking to source items and place orders across all age ranges and product categories from everyday items to special occasionwear. We are proud that INDX Kidswear attracts strong and varied brands to satisfy those needs.” 

Widely heralded as a key buying show for the independent trade buyers, INDX Kidswear has become an event brands cannot afford to miss and this is reflected in the number that opt to return each season who make up around 80% of the brands that buyers can expect to see at every show and develop long-term relationships with. Michelle Molloy of Molloy Agencies commented; “This show is a key event for us at Molloy Agencies . We now have all our brands showing and find with the help from INDX they are growing from strength to strength. I recommend all my customers to attend, and the many that do are not disappointed” 

Another long-term exhibitor Charles Robins from Babybol commented “INDX is a great show, well organised, great atmosphere, very well attended and very satisfied exhibitors, it’s the best Children’s Exhibition in the UK”.

Sharon Beardsworth who has many years’ experience in the kidswear industry and is now working with Gary Kirkland Agencies explained: “Emails and phone calls are great for a lot of the time but there is no substitute for actually meeting your customers, especially those who are new to your brand. INDX is the perfect place for holding those customer meetings, launching the new season’s collection and catching up on what is happening in the market. Our customers love it, and, for many, it has become an essential date in their buying calendar. Roll on February!”

The opening of a third showroom and reconfiguration of the Platinum showroom will provide exhibition space for over 30 new brands.

Amongst those new to INDX Kidswear for February 19, is leading Spanish brand Tutto Piccolo, with their beautifully made traditional styled clothing and from France, Petit Bateau, renowned for its chic, timeless quality. The Mayoral Group will be debuting Abel & Lula a refined special occasionwear range and from St Bert’s a 100% cotton retro clothing range for boys and girls, which is bright and inspired by the designs of the 70’s!

Also new to the show will be the exciting brand portfolio from Gary Kirkland Agencies which includes Balloon Chic, Chua and Milon, which are all unique in terms of style, quality and competitive price points. Gary will also be exhibiting with Art & Eden, a sustainably made organic brand to add to the strong offering of organic ranges already established at INDX Kidswear, which include Frugi, Kite, Pigeon and Little Green Radicals.
In addition to the above, returning after a successful debut in July 18 are British pyjama brand Jammie Doodles, Ancar from Spain, and Eco conscious brand Mini-la-Mode.

Each INDX event attracts over 85% of returning buyers, and first time visitors are impressed with the relaxed yet professional environment, which is conducive to order writing and is unlike any other trade show. At the last show, Costal Kids said;
“This was my first time and I really enjoyed it. It was great from start to finish and everyone was really friendly and helpful. Well done and thank you very much for a great experience”. 

The buyer from Cheeky B’s also enjoyed their first visit; “Well done INDX this was the first show I’ve been to and I found it amazing thank you” 

The UK buyer attendance has always been strong, but the July 18 show welcomed more buyers from further afield, with the Republic of Ireland, Germany, Turkey, Austria, China and Australia all being represented.
Whilst INDX Kidswear is a growing success the organisers are not resting on their laurels and Varsha comments: “We cannot afford to be complacent. INDX Kidswear (formerly Independent Kids) has been established for over 15 years and over this time, support for the show has grown significantly. The shows’ reputation for unrivalled facilities, the largest brand offering in the UK under one roof, and a central location served by comprehensive transport links has given the event a firm footing. As demand grows from brands we are keen to maintain a comprehensive line-up, which remains commercial and meaningful to our buyers. The professional but relaxed environment has also been a key factor and another reason why INDX Kidswear is the must visit show in the UK”.

Show Information
INDX Kids AW19
Cranmore Park Conference & Event Centre B90 4LF
Sunday 10 February 09:00 – 18:00
Monday 11 February 09:00 – 17:00

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