Nursery Today magazine

Mercury Events announce three year deal

A new Scottish Baby & Toddler Show is coming to the SEC Glasgow, with the first edition taking place on 27-29 April 2018.

Mercury Events, part of Ocean Media Group, are currently responsible for running the UK’s leading consumer baby shows serving the North West and South East of England. This new show will be the only baby show serving Scotland.

Group show manager, Clare Barker, said:

“We have been serving the pregnancy and parenting market with four Baby & Toddler Shows per year since 2013. In that time we’ve built a reputation for always delivering successful events that offer excellent return on investment for both exhibitors and visitors.

Through an ongoing dialogue with the nursery industry the decision was made to postpone the planned 2017 event until April 2018, to ensure the launch is a success for all stakeholders. We have appointed a new exclusive hardware retailer, Glasgow Pram Centre, which ensures the event will benefit from an immediate proven route to the market of new and expectant parents in Scotland, via their popular destination store in the city centre and strong nationwide e-commerce offering.

A ticket to the Scottish Baby & Toddler Show will offer fantastic value and visitors can enjoy brilliant shopping for both baby and mum, plus learn from latest insight and advice from leading parenting experts.”

Sarah Crease, show manager, added:

“The key to our consistent success in this market is to carefully select the geographies our events serve, then run very focused shows that deliver as a high-volume sales and marketing channel.

The launch of the Scottish Baby & Toddler Show ensures our exhibitors and partners will benefit from reliable annual engagement with the significant pregnancy and parenting market north of the border.”

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