Nursery Today magazine

Milk Monster milk timer finalist at Harrogate International Nursery Fair

Safety accessory is listed as Concept Award finalist

The innovative patent-pending Milk Monster baby milk timer has been listed as a finalist in the Baby Products Association’s 2016 Concept and Innovation Awards.

With parents always seeking ways to make feeding time that little bit easier Milk Monster offers a great way for mums and dads to ensure that breast or formula milk is still safe for consumption, with a simple timer that has caught the eye of the judges at the BPA.

The safety solution beat hundreds of other products and ideas from all over the country to make it into the final two of the Concept category. This will see the creators of Milk Monster from First Hand Learning in Shamley Green in Surrey have their product showcased to suppliers and decision-makers from the global nursery industry.

Victoria Seagrim, one of the co-creators of Milk Monster said: “We’re absolutely thrilled to have made it this far in the Concept category – to make it to the final two is a real honour. We feel our product is one that can really go a long way in making parent’s lives easier, as well as protecting babies from the potentially harmful bacteria that can develop in milk which has been left at room temperature for too long.”

Peter Seagrim, co-creator, added: “We’re really looking forward to attending the Harrogate International Nursery Fair, not only to discover the results of the competition, but also to demonstrate the benefits of our product to some of the biggest names in the world of baby products. We feel this product can really make a difference, and being able to showcase it to the world at the trade fair, as well as receiving feedback from guests and delegates, will be beneficial for the product and us. We hope Milk Monster proves a success and a springboard for us to bring further products to market.”

The product will be officially launched in autumn 2016. For more information about Milk Monster, please visit the website:

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