Nursery Today magazine

Fanfinders hits the million mark

Generating data and member signups is tricky business, and is something most brands and business’ really struggle with, yet this activity is one of the most crucial marketing activities today.

Traditional routes of buying data and using third party acquisition are expensive and do not offer a guarantee in terms of results.

With the cost of paid social media continually rising brands are struggling to generate leads and members in any kind of volume with an accurate CPA, based on the leads worth.

More than ever we’re seeing consumers complaining about their data being sold using slippery small print and underhanded tactics - the second they received a cold call or receive an influx of email they are questioning the source.

It took Mumsnet ten years to hit a million members, despite the amount of publicity the site generated, yet with all the modern challenges surrounding lead generation, FanFinders have managed to hit the million members mark for their flagship value exchange website; Your Baby Club in just 2 and a half years.

You may not have heard of them yet, but the force that is FanFinders is quickly developing a golden reputation in the nursery industry with brands including Ella’s kitchen, Mothercare, MAM, and even Amazon seeking their services and advice.

Adam Gillett, Director at FanFinders says: 'One of the most important factors in lead generation and data extraction is trust. We try to be as transparent as possible with our members and make it clear we are value exchange site. FanFinders never sell data to third parties, and we only pass info onto brands our members have chosen to engage with.

"Our members are firmly in the driving seat. We ensure the offering on the site is diverse to keep people coming back and recommending us to their friends and family.

"We work with a range of companies from giant multinationals to one-man band startups, to ensure our offering is top quality and not the usual mix you’ll find elsewhere."

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