Nursery Today magazine

Milton aim to reach 5 million parents this summer

Sterilising experts, Milton, is investing a six figure sum into brand support, in their largest activity of its kind using a variety of marketing and advertising campaigns this summer. 

Starting this month Milton will increase its online investment with Boots, Gurgle and Mumsnet with advertising and review programmes. Milton will also invest in print advertising in the form of a double page spread in DRM Magazine, distributed in Sainsbury’s and NHS hospitals as well as other parent focused publications including ‘Baby and You’ and the Baby Show Magazine.  For the first time, the company will be encouraging brand loyalty in-person at national Mothercare evenings across the UK as well as at the Babyshow. The company have increased its social media and public relations activity and are fast becoming one of the most active baby brands on Social, with an active community of over 60,000 parents.

 “These brand engagement activities provide a platform for us to speak directly to our loyal customers, as well as new ones,” said Tess Clarke, Commercial and Marketing Manager at Milton. “We are able to spread the word about Milton and benefits of sterilisation products in our day-to-day lives.”


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