Nursery Today magazine

Mima has launched an easier way for its shoppers to create the perfect pushchair

Now, with three easy steps, customers can pick any chassis, choose any base colour and then add their choice of co-ordinating starter pack of cushions and soft accessories. Mix & Match is available across the mima range for the first time.

There are just three easy steps for you and your customers:

1. Choose a chassis
2. Pick any base colour for your seat unit and associated accessories.
3. Complete the look with a co-ordinating starter pack.

Mima has many more show-stopping designs in the pipeline, following the success of last year’s Black & White pushchair. A new Rose Gold chassis is due to land in the UK at the end of January and will be closely followed by two new faux leather base colours for the pushchairs. Sicilian Red and Racing Green will be in-stock at the beginning of February.


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