Nursery Today magazine

Mixing with Halilit

Halilit announce another addition to their portfolio

Pre-school specialists, Halilit, are thrilled to announce that they have acquired the UK distribution rights to TrueDough. With child friendly mixing accessories and patented powders the craft sets offer children the ability to create their very own colourful dough, before modelling this into designs of their choosing. Once made, the creations can be baked and even painted to keep or to give as gifts.

With retail price points covering impulse through to gifting the TrueDough range offers something for all occasions. Amy Wildman, Halilit Sales Manager, comments; ‘TrueDough is a fantastic addition to our pre-school portfolio and we are delighted with the initial reaction this has received. With the rise of social media platforms and the trend for sharing ideas we’ve really noticed an increased demand for wholesome activities that allow children to take control. Not only does TrueDough allow children to make the product themselves, it does this in a convenient and non-messy manner, making this perfect for parents too.’

Halilit will be supporting the brand with a social media and blogging campaign. For further details please get in touch on 01254 872454.  

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