Nursery Today magazine

Moba features on TV

The Moba Moses Basket Makes National Television During #safersleepweek

The team behind the innovative Moba Moses basket were thrilled to see the brand’s flagship product on national television this week.

The contemporary Moses Basket, which is both designed and made in the UK, was spotted on the Victoria Derbyshire show BBC2 during a feature about Safer Sleep Week (12-18 March).

Broadcast to 100,000+ viewers, the current affairs and debate programme invited Chief Executive of The Lullaby Trust, Francine Bates, to talk about the charity's annual awareness campaign. During the interview Francine shared expert advice on safer sleep options for children, as well as demonstrating the safety aspects of several products on the market, including the revolutionary Moba Moses Basket. 
Francine summarised the key features that make the Moba a great choice. She highlighted its flat and firm base to provide great support, as well as its lightweight material that enables parents to move the Moses Basket from room to room, keeping baby in sight at all times.

The innovative Moba Moses Basket also features a breathable design, with over 300 air holes around the sides and base, and no hood, padding or frills, ensuring there is continuous air flow. Let’s not forget its hypo-allergenic and hygienic properties that are ideal for baby’s sensitive skin, and its British Standard Approved stamp of approval. 

The team at home-grown nursery brand, Moba were not only thrilled to see The Lullaby Trust’s Safer Sleep Week campaign promoted on national television, but over the moon to see its very own innovation recognised as one of the best products for safer sleep. The prime-time placement certainly reinforces Moba’s importance within the industry and will undoubtedly provide invaluable exposure for the brand. 
Olivia Askaroff, Co-Founder of Moba commented: “It was fantastic to see the importance of safe sleep being discussed on BBC2’s Victoria Derbyshire this week, and of course, to see our very own Moses Basket featured as one of the safest products for babies. We’re so proud to be involved in #SaferSleepWeek, a campaign that is incredibly important to us. Safety has and will always be at the forefront of our brand and promoting safer sleep alongside The Lullaby Trust, will always be close to our hearts.”

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