Nursery Today magazine

Mothercare buoyant on sales

On-line sales up 16.1 per cent although in store sales down almost 2 per cent.

Babywear giant Mothercare reported that for the 13 weeks to 10 January total UK sales were down 1.9 per cent while the online market saw a rise of more than 16 per cent and international sales rocketed 14.4 per cent.

Mothercare chief executive Mark Newton-Jones said: “Third-quarter results are in line with our plan. Importantly, in the UK, we have continued to reduce the level of promotional activity and went into the end of season Sale on Boxing Day with less stock and later than in recent years.

“These actions are re-establishing Mothercare as a full-price retailer and in turn stabilising our margin. In international, we have seen continued strong growth from all territories, despite the economic uncertainty in some markets.

“Whilst trading conditions remain challenging, we are continuing to make good progress on our strategic plan. Our vision is clear – to be the leading global retailer for parents and young children.”

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