Nursery Today magazine

Mothercare have things wrapped up

We Made Me’s award-winning babysling now being stocked instore and online

WE MADE Me is delighted to announce that Mothercare is now stocking one of its new products, from the brand’s progressive babywearing collection, as the Wuti Wrap goes online and in stores across the UK.

Having recently won Silver for Best BabySling at the prestigious Loved By Parents Awards, the Wuti Wrap is truly one of a kind in the wrap category making it no surprise that the High Street retailer wanted to make it available to its customers.
The thoughtfully-designed hybrid, two-way stretchy wrap is made from a unique, breathable material that stretches both lengthways and crossways. The innovative combination of both woven and stretchy fabrics ensures it is super-strong and flexible – perfect for wrapping baby in!
The new product, which is ideal from birth, can be used when out and about or just around the home, allowing parents to cocoon their newborns close enough to nurture and support bonding.
This stylish and infinitely practical wrap is, essentially, one long piece of beautifully tailored stretchy fabric, making it super-comfy, smooth and easy to wear.
The tapered ends and contrasting colour binding make it really simple for the wearer to ensure they have tied the wrap in the correct way, and that baby is positioned exactly as they should be.
Offering an affordable solution to those wanting to baby wear from day one, the Wuti Wrap comes in three classic colours – midnight black, pebble and lavender – to appeal to all families.
And, thanks to the brand’s signature character-led illustrated instructions, it is super easy to use. It can also be machine-washed at 40 degrees and comes with a complimentary mesh pouch that can be re-used as a handy day out bag – the Wuti Wrap really has it all.
Speaking about the product going into Mothercare, Daniel Lucas Founder of We Made Me Ltd said: “We committed a great amount time and passion when creating the Wuti Wrap as we were determined to unveil something truly unique that would offer parents something exciting – a new product to support babywearing from day one.
“We have received faultless feedback so far and we are thrilled to learn Mothercare are putting their faith in the product as well by offering it to customers. We look forward to seeing awareness continue to grow and for families countrywide to become Wuti wearers!”

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