Nursery Today magazine

4% sales boost for Mothercare

The company reports a worldwide sales growth of 4.1%, with growth in both UK and internationally.

New initiatives for the UK division are beginning to see some benefit with total UK sales up 1.5% and UK like-for-like sales growth of 5.1%, with positive like-for-like delivered for each quarter of the financial year.

Mark Newton-Jones, Chief Executive Officer of Mothercare plc, said: "The final quarter is in line with our plan. In the UK our strategy of reducing promotional and discount activity and returning to being a full price retailer has continued to stabilise margin. By restricting discount periods we produced a stronger end of season sale with improved sell through rates as a result. Like-for-like and online sales have also benefitted from this approach along with the initiatives to improve product and service put in place during the year. In International, the underlying businesses remain robust but economic pressures have affected sales."

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