Nursery Today magazine

Munchkin announces its ‘Peek-A-Boo’ Winning Faces

After an unprecedented number of entries into its nationwide ‘Munchkin Peek-a-Boo’ competition, Munchkin has chosen its three winners

Inspired by the company’s tag line ‘It’s the little things’; the competition’s aim was to find three new faces to be the brand’s ‘Peek-a-Boo’ faces for 2015. 

Synonymous with the Munchkin brand and at the core of the brand’s design and identity, the ‘Peek-a-Boo’ faces feature across all Munchkin packaging, marketing materials and online and social media channels, and the three winners will join the existing Peek-a-Boo faces in 2015 material.

Winners will also receive a framed version of their favourite photograph from the photoshoot and a bundle of Munchkin products. 

Winning the 0-6 months category – seeing off very stiff competition - was Isla. Luca - whose food covered smile was a winning shot – is the winner of the 6-12 months category, and Lorenzo was chosen as winner of the 12-24 months category - his look of happiness during a messy dinner time shone through.
 
Launched in April, the competition was hosted on the Munchkin UK Facebook page and entrants were required to submit a photograph of their baby/toddler having fun during bath time or feeding time along with a five-word caption which summarised their entry.

Matthew Wilson, EMEA Marketing Director at Munchkin says: “We’ve had some excellent entries and the fun nature of many of the entries really reflects the Munchkin brand.  It’s been difficult to choose just one winner in each category, however, after much deliberation, we’ve chosen our three winners and we’re looking forward to seeing them as part of our 2015 collection.”


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