Nursery Today magazine

Muslinz design exclusive print for stockist

Baby accessories brand MuslinZ has formed a collaboration with one of the largest nursery retailers in the south to produce a new and exclusive print.

MuslinZ has teamed up with one of its stockists, Little Poppets & Co, after the nursery specialist requested a star print in grey and white to adorn a new collection of muslin squares. The new range is being sold exclusively by Little Poppets & Co.

Caroline Taylor, managing director from MuslinZ, said: “We are so excited to be working on this print with Little Poppets & Co and to be able to offer a unique design to their customers. It has been such a fun process working together and it has already been so well received by their loyal customer base.”

Little Poppets & Co is a family owned and operated independent nursery store business. Based in Sevenoaks, Kent, they have been in business since 2012 and have been loyal stockists of MuslinZ for many years. The nursery specialist stock a wide range of MuslinZ muslins, swaddles and accessories as well as a wider collection of baby products including pushchairs, car seats, nursery and safety products, and items for mealtime, bathtime and playtime. 

Caroline was thrilled for the MuslinZ brand to expand its relationship with Little Poppet & Co and is happy to work with other stockists on exclusive print designs on its products.
“We pride ourselves on working closely with our very committed stockists and often welcome their input when launching new products and new designs,” she said. 

“They are on the front line talking to customers every day and so having a solid, trusting partnership that works both ways is beneficial to everyone. Working on something exclusive was taking this one step further and we feel really adds value to their offering as the new print can’t be purchased from anyone else. We’d love to do more of this in the future.”

The MuslinZ product range includes high quality 100 per cent cotton and luxury bamboo/organic cotton muslin squares as well as dribble bibs, hooded towels, swaddles, prefold nappies, terry squares and nappy wraps.

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