Nursery Today magazine

My first Frugi

Frugi launch their first ever tiny baby range

This November marks the exciting arrival of ‘My First Frugi’, Frugi’s brand new collection of beautiful, 100% GOTS organic and ethical clothing perfectly sized and designed for babies first few months. My First Frugi makes the perfect first gift, whilst adding newness to stores during the winter sale period.

My First Frugi is available in five sizes to cater for tinier babies; Tiny Baby (5-6lbs), Newborn (6-7lbs), 0-3 months, 3-6 months and 6-12 months. The range has been thoughtfully designed with features to make dressing and changing easier. Offering babies, the ultimate comfort Frugi have developed a 100% GOTS Organic cotton super soft stretchy Jersey with a peached finish, making the fabric lightweight and warm, perfect for delicate skin. 

Distinctly different to Frugi’s current clothing, the My First Frugi collection uses a more subtle and delicate colour palette, including Marl pinks, blues and mint tones, as well as smaller scale prints and appliqués, which are better suited for smaller babies. No detail is too small for Frugi! This collection uses smaller poppers (YKK poppers, containing no nasty chemicals) for smaller garments. Even better, to help parents fasten all the poppers in the correct sequence, Frugi have introduced a Guide Popper to all long leg styles. 

Commenting on the launch of the My First Frugi range, Lucy Jewson, Frugi’s co-founder said: “My First Frugi is a very exciting development for us and we can’t wait to share the range with everyone. We will introduce this collection into an early drop for SS18 to ensure retailers have newness and full price stock as AW17 retail moves into the sale period and to influence sales across the Christmas gifting period. The colour palette and prints are gorgeous and will ensure baby can enjoy a Frugi wardrobe from day one.” 

New outfits from the range include…

* Kynance Kimono Outfit -  New lighter weight brushback two-piece set, snuggly and super soft but light to wear, with front kimono fastening for easy changing

* Giggling Gift Set - the perfect starter gift set with footed romper, printed long sleeve body with integral scratch mitts and matching hat with a beautiful smaller scale appliqué on the centre front

Features and benefits are stronger than ever….

* Mabel Muslin Dungaree – a new dungaree shape perfect for the summer months made in our exclusive printed muslin light weight cloth fabric. Fully lined and includes a two-button front fastening, allowing the garment to grow as the baby grows

* Poppet Reversible Cardigan soft organic velour includes two beautiful designs, an all-over print and stripe, both with a pocket feature

* Darling Babygrow - a V-neck front fastening Babygrow with an added guide popper for easy changing, cosy feet and integral fold-back scratch mitts

* Bonnie Babygrow – in a super soft velour fabric, beautiful to touch 

This collection also includes all the essentials parents need…

* Cuddly Kimono Body 2 Pack and Teeny Body 2 Pack - both packs include a long-sleeved body (with integral scratch mitt) and short sleeve body

* Comfy Rib Socks – 2 pack socks coordinate perfectly with the range 

* Large Scrumptious Muslin Swaddles super soft to touch swaddles in a larger size, 120cm x 120cm. 

* Little Hug Hooded Blanket -  beautiful printed blanket with an appliqué on the front hood, co-orinated perfectly with the range




* Snug As A Bug Blanket - 100% GOTS Organic blanket with the adorable duck Jacquard design. All wrapped up with a beautiful ribbon, making this the perfect first gift


           


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