Nursery Today magazine

Natural expansion

International success for Natural Birthing Company as products launch into four international markets in 2017

Since launching in 2014, Natural Birthing Company’s multi award winning range of pregnancy and new mum skincare has gone from strength to strength in the UK, offering women an essential selection of natural and vegan approved products which tackle the real issues of pregnancy and life as a new mother. 

It’s been a busy year for the brand which is now stocked in a number of leading UK retailers such as Boots, Superdrug and Holland & Barrett. 

Natural Birthing Company’s success in the UK has not gone unnoticed by major international retailers due to its attractive, light hearted packaging and the added benefit of products being developed by expert British midwives. 

Leading Dutch retailer Etos successfully launched Natural Birthing Company in September 2017 and all products are now available in 500+ stores in The Netherlands.

Irish distributor Uniphar who own Life and Allcare pharmacies have also launched Natural Birthing Company’s range which is currently being presented to all pharmacies in Ireland. 

Distributors in Iceland and New Zealand are also in the process of launching with retailers including pharmacy and baby boutiques and distributors from Malaysia, Scandinavia and South Africa are also in the process of presenting the products to leading retailers in their markets. 

Corrie McDonald, International Sales Manager says: 

“We have received a fantastic response to our product range from a variety of international retailers this year. Buyers are particularly impressed with the quality of our products and the added benefit that all products are approved by The Vegan Society.

“The exceptional reputation that UK midwives have across the globe has definitely been the real selling point. International buyers believe consumers will feel a sense of trust and support knowing our entire product range has been developed by experienced British midwives. 

“We can’t wait to see what 2018 has in store for international sales.” 

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