Nursery Today magazine

New baby carrier for families on the go



The Swedish family-owned company BabyBjörn is delighted to announce the arrival of a new style baby carrier

BabyBjörn is now launching Baby Carrier Move, which is designed for parents with an active, social lifestyle who want to take their baby with them from day one. The baby carrier has built-in back support and a waist belt that distributes weight away from the shoulders, as young babies grow heavier surprisingly quickly! Many babies love being carried in a baby carrier, and so their parents need to be able to babywear comfortably for long periods.

The baby carrier’s thin and flexible 3D mesh fabric ensures that a newborn baby is sitting in a perfect position and the size of the baby carrier can be adjusted as the baby grows. The soft fabric hugs the baby’s back, legs and hips, and provides good support. For the first five months, the baby is carried facing inwards and then, as the baby and their interest in the world around them grows, parents have the option of carrying their baby facing outwards. The baby carrier is fully adjustable.

Baby Carrier Move has a two-part design, making it easy to put on and take off – perfect if you want to lift out your baby quickly on a bus or in a crowded coffee shop. It also makes it simple to lift out a sleeping baby without waking them.

Thirty million babies have been carried in a BabyBjörn Baby Carrier since the very first one – Close to Heart – was launched in 1973. The company, which was founded in 1961, continually develops and simplifies its baby carriers to be able to offer parents babywearing equipment that suits their family. It’s important that a baby carrier adapts easily to the baby’s size and the family’s lifestyle.

“We have tested Baby Carrier Move with a large number of test families in their home environments and on long walks over a long period in order to make sure that it’s comfortable for both parents and babies. My little son has taken an active role in product development and has been carried around in many prototypes,” says BabyBjörn’s Josefin Kleremo, project manager for Baby Carrier Move.

Baby Carrier Move is acknowledged as hip-healthy by the International Hip Dysplasia Institute (IHDI). 

The baby carrier is made of an airy 3D mesh fabric that breathes well and dries quickly after washing. The fabric has been specially developed for BabyBjörn’s baby carriers and meets the requirements of OEKO-TEX 100 Class 1 for safe textiles for babies and toddlers.

Baby Carrier Move is available online and in stores from October 2019 in the colours Sage green, Grey and Anthracite. Recommended Retail Price:  £119.99


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