Nursery Today magazine

Local businesses seek crowdfunding support for expansion

St Helens-based independent toy and baby specialist planning town centre move.

ToyWorld North West, St Helens' leading independent toy specialist, and Tiny Toes Babywear and Gifts, the town’s most prominent baby retailer have announced that terms have been agreed allowing the companies to launch a joint venture, Little Kings and Fairy Wings.

The expansion plans include a three-storey town centre retail premises, a move which secures both businesses' futures in the town and cements their commitment and investment in the town centre regeneration project and the council’s ambitious plans to revitalise the town centre, spearheaded by new CEO Mike Palin.

To facilitate this expansion project, business owners Marc Faulkner and Tasha Shields have taken to Crowdfunding to raise the additional funds to make the move a success, seeking investment from as little as £1 in return for fantastic perks and rewards which are exclusively available via

Tasha Shields, Tiny Toes owner and founder, said “The small businesses are both under four years old and well known locally. New town centre premises have been found and most of the money needed for the move is already in place... Now all we need is a little help towards the final costs.”

Marc Faulkner, the director of Toyworld North West added: “St Helens town centre is going through a period of renewed focus and intense regeneration, and we want to be a part of it. We want to do our bit in turning around the fortunes of our much loved town, and we want to bring something new and unique to the children and parents who live and shop here.”

Anybody wishing to support this project can visit the crowdfunder page to pledge.

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