Nursery Today magazine

New Kids Store Opens In London

ÏDKIDS arrives in Wandsworth

More than just a toyshop, ÏDKIDS is an emporium for children and their parents. Opening at Southside Shopping Centre, Wandsworth this month, the French export will bring a unique range of toys, games and beauEful clothes to the UK for the first Eme.
The store will offer three innovaEve brands, each with products designed in-house, for kids aged 0-12.

Whether it is a new parent buying their first baby grow from Obaïbi, a grandparent buying a wooden puzzle from Oxybul, a child buying a soQ toy or book, or parents buying clothes from the summer range from Okaïdi, ÏDKIDS products are chosen with same fundamental values: Original designs and great quality products that last.

ÏDKIDS is part of French children’s conglomerate ÏDGROUP. The brand currently has a presence in 70 countries worldwide, each of the 1120 stores featuring a minimalist, contemporary feel and a beauEful range of clothes, toys and games. ÏDKIDS Wandsworth opened on 17th May 2018.

The UK franchise is owned by Bier Brothers Ltd. and is the first brand to be operated by the newly formed partnership between Philip Bier, former founder and MD of the UK Tiger stores, and Jacob Bier, lawyer and current deputy chairman of the global Tiger chain. Bier Brothers is set up to run mulEple brands and are now in process of selecEng more brands to bring to the UK.

Philip Bier comments:
“All customers whether mature or young, whether browsing or shopping, will be welcomed into our stores. We will offer a contemporary and relevant shop for families, as well as excellent customer service. Our ambi?on is for ÏDKIDS to become a na?onal retailer within the next five years, offering what customers want in a part of the retail industry that has not developed with the ?mes. It is also our inten?on to offer ecommerce once the business is more established.”

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